MOCA | Museum of Contemporary Art Cleveland

The Museum of Contemporary Art Cleveland is holding a student fashion competition and show in concert with our main gallery exhibition Ursula von Rydingsvard: Sculpture, currently on view at MOCA through March 31, 2012. The competition will be based loosely on the popular reality TV show Project Runway. After an initial open submission phase, select fashion/textile students from area universities will design original fashions that address “monumentality” as inspired by von Rydingsvard’s sculpture.

Participants will unveil their ambitious designs to a panel of fashion judges at a special MOCA runway event to be held in the galleries on Saturday, February 25, 2012 from 7-10pm.

The winner will receive a prize package which includes: $500 cash prize, a professionally produced digital photo package of the winning design, as well as prominent display of the design in the Dredgers Union Storefront on E. 4th Street.

* Students must be currently enrolled in a fashion, textile, or fiber arts based program at an accredited institution during the 2012 spring semester.

* 1 preliminary design, drawing, or rendering that addresses the competition theme of “monumentality”-this design does NOT have to be the final design created by the student

* 2–3 high quality images of previously designed and/or created wardrobe pieces

* A one page (500 word maximum) summary explaining why they wish to participate in this competition.

* All contact information including e-mail, telephone, address, and a website if applicable.

Submissions must arrive to Pita Brooks, pbrooks@mocacleveland.org, by no later than 5pm on January 25, 2012. Submissions will be reviewed by a MOCA-led jury and 10-12 applicants will be hand selected and notified of their participation by Friday, January 27, 2012.

Final Competition Details:

Competition requirements and timeline:

Chosen applicants must produce one original wardrobe piece, in response to the theme “monumentality,” as evidenced in Ursula von Rydingsvard’s sculpture.Designs can but do not have to take visual or conceptual cues from von Rydingsvard’s work. Tours of the exhibition are encouraged for inspiration.

* All competition participants will receive a $100 stipend for materials.

* The final design should include one non-traditional material

* Students are required to provide their own model for the runway show to be held on Saturday, February 25, 2012 / 7-10pm.

* In-progress designs must be submitted by February 15, 2012

* A committee of professional fashion industry consultants will review each student’s design and provide feed back prior to the runway competition.

* Designers and models should plan to arrive to MOCA by 3PM the day of the competition for hair and makeup, which will be provided by apprentices in the AVEDA cosmetology program.

Photography:

* Photography by the public is permitted in MOCA Cleveland galleries.

* MOCA will provide all participants with professional images for use in their portfolios following the competition

* MOCA may reproduce images of the designs for educational, catalogue,marketing, website and publicity purposes, without fees.

Judging:

* A panel of judges will determine the winning design on Saturday, February 25 during the runway portion of the event.

* Designs will be judged on quality, creativity, craftsmanship, marketability wear ability and interpretation of theme

Judges include:

* Valerie Mayen, Founder/Designer of Yellowcake

* Sean Bilovecky, Menswear Designer/Buyer at Dredgers Union, Primary Designer for WRATH ARCANE

* Dana Sobota, Head Women’s Designer, Dredgers Union

* Conor O’Malley, Wardrobe Stylist, Conor Patrick Style Services

* Valerie Welebir, Associate Buyer, Saks Fifth Avenue

For additional information or questions please contact Pita Brooks, pbrooks@mocacleveland.org, 216.421.8671 ext. 34

MOCA Cleveland

Attn:Pita Brooks

8501 Carnegie Avenue

Cleveland, Ohio 44106